Visionworks Website Content – Runway to Reality

The Moroch PR team led efforts to identify fashion influencers, coordinate partnerships, provide frame samples by designers showing at New York Fashion Week SS’17, and curate influencer photography content in real time. The influencers’ blogger content and photography was then used to create a fashion-focused landing page, which was supported by social and influencer efforts. Three of the five frames featured online sold out during the course of the campaign.

Click here to see the landing page.

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