Each brand has a unique story to tell – a story that will build awareness, drive as much affinity as possible in hopes of creating champions and brand advocates. That story can develop a relationship, but can also develop equity seen through measurable business goals. I enjoy discovering each brand’s story and finding a unique way to tell it, while still answering a critical business question.
As a Communications Specialist for Moroch Partners, my responsibilities include narrative building, influencer outreach, media relations, social content development, cause marketing campaign development and execution, and account management for both Visionworks and Cheddar’s Scratch Kitchen. I also assist in new business research and development, and am an active member of the Dallas PRSA chapter.
In my final semester, I accepted a full-time position with Moroch Partners as a Communications Coordinator and worked remotely. I graduated Summa Cum Laude from the University of Arkansas Honors College and received my Bachelor of Arts in Journalism with a concentration in Advertising and Public Relations from the J. William Fulbright College of Arts & Sciences. I also have a minor in Spanish, which I completed during a semester Madrid.I completed and defended an honors thesis that is a content analysis of how the country’s top corporations portray their corporate social responsibility on Twitter.
- Fortune 500 brand experience
- Media relations
- Social content creation and community management
- Influencer outreach and engagement
- Corporate social responsibility and charitable efforts
- Employee communications
- Multicultural media relations and community management
- Reporting and analytics
While all of the above contribute to who I am, these words define me best:
Sister | Daughter | Friend | Counselor | Believer | Netflix-watcher | Food-lover Perfectionist | Reader | Writer | Blogger | Pinner | Tweeter | Designer | Painter Photographer | Achiever | Communicator | Learner | Sports fan | Traveler | Storyteller